This project was particularly meaningful to me as it marked my first collaboration with one of Denmark's amazing female-led circular startups. It was my responsibility to create a new brand strategy and brand identity for the brand that had undergone significant changes. I helped the founder fully rework and reimagine the brand's essence over the course of a two-day strategy session. I then created a complete brand identity that was appropriate for the physical space as well as the online community.

This project involved complete branding and website design. It’s the founders mission to help leaders advance their careers in an innovative and efficient way to actively change the world of work for better togetherness. Effectively communicating her key principles of clarity, knowledge, and trust to her clients, as well as to develop a design that authentically reflected these values, was the project's main objective. Establishing trust and familiarity with her potential clients was essential.

As the creative director for Arbing meets Africa, my most significant passion project to-date, I have been providing support since 2017. Working with the NGO has enabled me to create a cohesive visual identity across all media and the partner application, which boosted donations. In order to make sure that all of my works represent the mission of the organization and are the result of a participatory process, I work closely with the team in Kenya and Austria.

Effectively communicating the client's sustainable solutions to the public sector was the specific aim for this project. As experienced project planners in the field of renewable energy, Grenic makes a valuable contribution to an emission-free future. Initially, we developed a landing page for the website to launch the business in the market, and we plan to continue our collaboration in 2023 to create a more comprehensive online representation of the brand.

„No Shame“ advocates for inclusive, trauma-informed and sex-positive sexuality education. As part of my master's project, I developed an interactive toolbox that provides educators with a practical guide on how to integrate intersectionality into their sexual health teaching approach. Co-design was crucial to the success of this project, as the target group actively participated in shaping and developing the final design solutions. From strategy to communication, creative direction, design, and photography, I personally handled every aspect of this project, which was incredibly meaningful and important to me.

The objective of the re-design project was to capture the calming atmosphere of the practice while introducing a new, fully-responsive online experience. The old website failed to reflect the practice's culture, appeared outdated, and presented navigation issues. Consequently, the new website aimed to reflect the friendly and tranquil environment that the staff is known for providing to their patients. I not only sought to improve the presentation of services but also convey the welcoming atmosphere of the practice through the design. Additionally, the new site ensures easy navigation and is fully responsive to the users.

In order to effectively attract and retain consumers, my client needed a website and personal brand identification that displayed her personality and distinctive qualities while also imparting a clear sense of credibility and professionalism. She exudes interest, gratitude, respect, and empathy for her clients through her calm and focused approach. Throughout our close collaboration, I aimed to clearly communicate these defining characteristics to her audience. While her professionalism could be easily substantiated, highlighting the interpersonal qualities that set her apart from her competitors presented a clear challenge.